Maybe I'm biased, but I believe
everyone should have their own photographer just as one has a dentist, or perhaps a massage therapist, or a tailor. A photograph can be very personal, and should be a rich, memorable experience. That said, finding your professional photographer is not easy. There is a sea of misinformation, and I am about to help steer you in the right direction.
Imagine you are choosing a surgeon for, say, lasik eye surgery. You shop around, you ask others who have done it, you make a few calls. Finally you sit down with the doctor and ask, "How long have you been doing lasik?" and he says, "Oh, about two years, but I have always had a passion for surgery ever since I was thirteen. So finally a couple of years back I decided to quit my job as a financial advisor and went out and bought this machine. Hell, I don't have to do anything. I just turn it on and it does all the work. Listen, I don't really do this for the money, so I'll do your eyes for less than half the cost of the guy you were thinking about. OK, so, let's set up your surgery..."
Thankfully, there are laws protecting the public as well as the integrity of the profession from people like this.
Not so in the world of professional photography. Anyone who has a decent camera can call themselves "professional" and you would be astonished at just how many of these types of photographers are out there. Those of us who have trained, apprenticed, studied the masters, shot, developed, printed, photoshopped, trained some more, studied some more, in short, those of us who took it seriously as a profession, have a name for these "overnight pros" who buy $10k worth of gear, take a weekend glamor workshop, and hang out a shingle... They're the "green squares" - so named because what they know about photography often amounts to little more than setting their complex machine on automatic, or the "green square" setting... Then to justify the gritty, off-center, out-of-focus, over or underexposed images they deliver, they refer to themselves as "street shooters" or one who "shoots in a photojournalistic style." Yes, there are legit street shooters and photojournalists, and they too can easily spot a novice or hobbyist.
There is no law preventing anyone from hanging out a shingle that says "professional photographer."
Photography used to be a high entry barrier profession. It required study, skill, dedication, a mastery of both the art and science of the profession. As cameras became more and more sophisticated, the entry barrier was lowered, and consequently, more and more people are calling themselves "professional photographers." Often they shoot anything they can find for next to nothing (or sometimes completely for free) because they don't know what they don't know and they have no real skin in the game. It's not really about the subject - it's about them... You don't want to trust your wedding, or portrait, boudoir, or above all a figure/nude photo shoot to one of these...
There is another trend in the digital photography age - GWCs - Guys with cameras. That's what models call the guys who hire them by the hour to shoot them nude. There are even "workshops" in which the instructor will set up the lights and pose the nude model while "students" line up for their turn to shoot their very own centerfold (rather like shooting fish in a barrel...) Some of these photos will end up in their portfolios, even though they had little to do with anything except pointing and clicking. They are not photographers. They are hobbyists getting off. Run, don't walk, from these guys.
Shop carefully for your professional photographer. Get references. Ask them where they trained, where they've worked. Ask them how long they have been doing it. Finally, look at their portfolio, and don't be shy about asking questions. Above all - remember that you truly do get what you pay for.
And now, a word about models. Everything I have described above has spawned another little industry, the "professional" model. A young woman with a lovely face and nice body, perhaps some ego, and stars in her eyes can be easily fooled into thinking that simply showing up for a shoot with one of these guys, and taking off their clothes under the lights means that they can now advertise as professional, right?
Professional art models - those who have also studied dance, art history, body placement, and all the rest - know that their input is a valuable part of the photo shoot. They take their work seriously. They aren't there to feed their egos and they certainly are not there to entertain the photographer. They want to make art and they can smell a GWC a mile away, just as a serious photographer knows when a "model" is there to work or to show off her body or make a fast buck.
The bottom line is this - be aware that in the world of photography there is this weird little other-world that is neither artful nor professional. If you're an aspiring model and are serious, don't get mixed up with these guys, or if you do, at least go in with your eyes open. If you're an aspiring professional photographer, decide if you want it bad enough to study - really study to master the craft (and not at one of the point and shoot "workshops.") If your photo shoot is all about you, you're probably better off keeping it as a hobby.

Now the good news! When a photographer who really knows his or her profession collaborates with an art model who really knows his or hers, ART can happen, as in this lovely "figurine." If your photographer moves in this orbit, you can be sure that you, the subject, are in good hands. If his portfolio reflects his hard work and you like it, you're on your way.
The photo to the left was taken by British photographer Keith Cooper. The model,
Holly, also British, is a full-time art model who seriously works at her craft, knows art and the human form, and who works in close collaboration with the photographer. The result speaks for itself. (So eager am I to create some works in a lush Pre-Raphaelite style - a style to which Holly is ideally suited, that I am contemplating a trip to Britain.)
Remember - "Going green" may be good for the earth - but not for your photographer. Beware the green square and enjoy your photo shoot!